Transcription

Start-up Sample Business PlanPrepared for:John Walker(9X7) 98X [email protected] by:Continental Business Plan Consulting, LLC.2009 New York, nental-businessplan.com

Confidentiality AgreementThe undersigned reader acknowledges that the information provided byin this business plan is confidential; therefore, readeragrees not to disclose it without the express written permission of.It is acknowledged by reader that information to be furnished in this business plan is inall respects confidential in nature, other than information which is in the public domainthrough other means and that any disclosure or use of same by reader, may causeserious harm or damage to .Upon request, this document is to be immediately returned to.SignatureName (typed or printed)DateThis is a business plan. It does not imply an offering of securities.

Table of Contents1.0Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.1Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.2Mission and Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.3Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.4Start-up costs and funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.5Company Ownwership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.6Products and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.7Market . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.8Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.9Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.10 Financials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.11 Investor Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.12 Disclaimer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11123344455562.0Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.1Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.2Start-up Funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2.3Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6710113.0Products and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123.1Business Model . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123.1.1 Competitive Landscape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134.0Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144.1Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144.2Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155.0Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.1SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.1.1 Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.1.2 Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.1.3 Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.1.4 Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.2Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.3Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.3.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.4Milestones . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.5Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.6Pricing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.7Sourcing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5.8Location and Facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6.0Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 266.1Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 277.0Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297.1Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 297.2Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317.3Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 347.4Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 367.5Business Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 367.6Long-term Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 397.7Important Assumptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 397.7.1 Risks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 397.7.2 Entry Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 411616171717181818192223242525

Table of Contents7.7.37.7.4Investor Interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41Exit Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Start-up Sample Business Plan1.0 Executive SummaryThis business plan will show how a total investment of only 101,500 could yieldcumulative net profits in excess of 600,000 over a five-year period, and averagemonthly sales of 72,000, while maintaining adequate levels of liquidity.The purpose of this plan is to secure additional funding from an investor and a bank( 29,500 investment, and 30,000 five-year term business loan), to cover the start-upcosts.Take-Out Pizza, Inc. is a family-run start-up business dedicated to providing excellentquality New York-style pizza to the residents of Local Bay area, in a manner thatgenerates fair and equitable returns for present and future owners, and superior valueto our customers. We specialize in creating and offering a variety of deliciously differentpizza.The Local Bay area has experienced explosive growth over the past five years. Overone million residents now live in the area. Local businesses are slowly catching upwith this new opportunity. We are opening a new pizza take-out and delivery servicethat will focus on the Local Bay area.Currently, the closest pizza restaurant is one mile away from our intended location inthe Local Bay area. Take-Out Pizza, Inc. will offer a better product, at a reasonableprice, and will deliver it on time to the customer's door.1.1 Objectives To attract a minimum of 100 regular customers per day for pizza take-out anddelivery, in the first year of operations; To offer our customers excellent pizza services, at a reasonable price, andprovide outstanding customer experience, measured by minimum 5 percentyearly sales growth, and customer complaints less than 1 percent. To generate positive cash flow from operations, and at least 10 percent netprofits to sales.1.2 Mission and VisionTake-Out Pizza Inc.'s mission is to offer residents of the Local Bay area the best pizzaservice in the area. We are committed to providing the service quality and value thatour customers expect.Take-Out Pizza, Inc. will use its strategy, staff, and systems to provide each customerwith a seamless three-part customer experience -- service product (New York-stylepizza), service environment, and service delivery -- each part of which will meet orexceed our customers' expectations.Page 1

Start-up Sample Business PlanOur vision is to become the first choice of pizza in Local Bay area, and a respectedcompany -- as measured by our customers, our employees, our shareholders, and thecommunity we live in.Our values are critical to our success. They are the strong foundation of Take-OutPizza, Inc., define who we are, and set us apart from our competitors. They underlie ourvision of the future. These values include: Performance excellence. We act like responsible owners, always seeking tomeet or exceed expectations. Teamwork. We act as a team, committed to each other, and bound by trust andloyalty. Integrity. We treat one another, and all our stakeholders with dignity and respect.Honesty, ethical behavior, and integrity are fundamental characteristics of ourbusiness conduct.1.3 Keys to SuccessOur keys to success are: Excellent product and service that will build and maintain customer loyalty. A business location that will assure high company visibility and a high flow ofcustomers. Proven management ability to successfully run a similar business. Our commitment to continuous improvement and total quality services.Page 2

Start-up Sample Business Plan1.4 Start-up costs and fundingAfter spending several months searching for a convenient location, the owners decidedto lease a commercial space in a densely populated area of Local Bay. The start-upcapital will be used for legal expenses, kitchen inventory and equipment, packing andother materials, insurance, rent, promotion, business sign, and inventory on hand atstart-up, as detailed in the company summary section of this plan.We have estimated total start-up costs of 131,500. The numbers in the start-up andthe start-up funding tables are meant to reflect these estimates. The company capitalwill be 101,500.John and Lisa Walker, as co-owners, will provide the bulk of start-up financing in theamount of 72,000 ( 36,000 and 35.47 percent ownership each). Approximately 59,500 additional funding is needed. The purpose of this business plan is to securefinancing for that amount.An investor and co-owner is welcome to participate in the company's capital for theamount of 29,500, and could be offered a portion of 29.06 percent ownership of the 101,500 company capital. The funds provided by the investor will be used to buyequipment, and to cover part of the start-up expenses. More details about the investor'spotential interest in the company are provided in the important assumptions section ofthis plan.For the remaining 30,000 additional financing needed to cover the start-up costs, thecompany plans to receive a five-year term commercial loan facility which will meetthe cash flow requirements. The borrowed funds will be used exclusively to buyequipment, based on the list that will be made available to the lending institution.Theloan could be repaid in equal monthly installments over a five-year period.Our cash-flow analysis demonstrates the company's ability to repay the loan and meetthe interest payment obligations, while maintaining adequate liquidity and generatingpositive cash flow, and sufficient cash reserves for unforeseen future events.1.5 Company OwnwershipTake-Out Pizza, Inc. will be a privately held C-corporation owned in majority by JohnWalker and his wife Lisa. A new investor will be invited to participate in the company'scapital.At the time of formation, Take-Out Pizza, Inc. plans to issue 10,150 shares of 100 parvalue common stock. The issued and outstanding common stock would be 101,500.John and Lisa Walker, husband and wife, would receive 3