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End to End solution for Meat IndustryCompaniesDr. Christian Kern, Business Development, Meat Industry, SAP GermanyMay 2012

Pressures and Challenges for Meat CompaniesPressuresChallenges Fulfill legal Requirements (EU178)Improve New technology trends Low profitability Pressure to utilise capacity Price pressure High costsInnovateAdjust React quickly Implement traceability (EU Reg.178), Invest in new automatic processtechnology IT Increase profitability Purchasing Product innovation Efficient/innovative processes Growth pressureIncrease Brand formation and expansion High delivery capacity at constantqualityBe transparent Exploit economies of scaleRetail information exchangeScaling of processes GrowthSuccessful brand formationAccelerating deliveryMerger and AcquisitionsAccelerateINCREASE Shareholder Value SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available2

Situation at many Meat Industry CompaniesToday: Meat Companies running IT without SAP SAP ERP in Financial, Controllingand Human Capital Management established Overall small deep footprint in production Heterogeneous IT Landscape at medium and largemeat companies even with SAPReason: high and special requirements Industry specific solution is needed to fulfillrequirements along meat value chainBUT :Increasing number of meat companies would like to replacetheir outdated legacy systems, because Lack of support or upgrade path Lack of scalability Lack of multi-language, multi-currency support SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available3

Lack of integration due to meat specific requirementsCommon situation3rdparty applications or customdevelopment where customer isresponsible for the Challenges:Toolbox approachDifferent Data ModelsFragmented Business ProcessesBatch UpdatesBack officeSystemPlanningFinancialsSalesInformation SilosEtc. Less ValueDisassembly/Fabrication SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are availableSlaughteringFurtherProcessing4

Out of the box integration along the meat value chain MEAT MANAGEMENTby softprovidingenables customer to useSAP ERP fullyintegrated High Value SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available5

Overview Meat Value Chain – Vertical IntegrationEnd to End solution for the meat industry covers the full meat value chainMaterials flowService flow SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available6

Main Meat Industry PrinciplesMixing and Separation Processes along Pull and push forcesHow many animals are needed to produce all the ordered or planned sales products?- PullPush – Which Endproducts should be produced from 2.000 esh MeatSausagesSource: http://www.fleisch-teilstuecke.at/fileadmin/ /Teilstuecke/Poster/Poster Schwein1.pdf SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are in/ /Teilstuecke/Poster/Poster Rind1.pdf7

SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available8

Overview of the End to End ScenarioComplete process supportOrder6 t HamInvoiceInvoice10201010380 derInvoiceFoilOrderMaterials flowDocument flow SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available9

The End to End Scenario9Receipt at the convenienceprocessing plant1Plan Demand2Plan Supply10Production of shoarma at theconvenience processing plant3Matching supply and demand,create production schedule11Customer Delivery from theconvenience processing plant4Procurement of Livestock &Slaughtering12Customer Delivery from thedistribution center5Procurement of packaging Material13Billing6Cutting meat14Tracking & Tracing7Sales order creation15Review financial results8Customer Delivery from theslaughtering/cutting/deboning plant SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available10

Value for our Customers to one integrated solutionFrom heterogeneous IT-System Landscape.MEAT line (sopro)Financial backbonePlant 1ControllingSol 2Sol 3Sol 1Sol 4Plant 2Plant 3Sol 1Sol 3FinanzwesenLegacySystem(sopro)SAP Best PracticesProduktionSol 1X line PROCESS lineQualitätsmanagementSAP ERPPersonalwesen .VertriebLagerverwalt.Einkauf &Materialwirts.Plant 1Plant 2 .Plant XSupplyNetworkPlanning Integrated processes Less interfaces End-to-end flow of value and quantities Seamless tracking and tracing Focused know-how on one solution Data consistency – uniform Master Data Reduced costs, low risk SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available11

Added value (Business)Improved insights Real-Time information Immediate data access Homogeneous view on production- andcommercial dataHigher productivity Standardised process flowsReduced process errorsReduced lead timesIncreased AutomationImmediate batch trackingImproved raw material yieldEnabling growth Improved Roll-Outs via templates Higher Utilisation of existing capacities SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available12

Added value (Technology) One fully integrated solution––––for any breedany company area (finance, controlling)any plantany country Open platform Reliable and scalable solution Standard solution, out-of-the-box Connection to any hardware and/or integration of existing hardware Continuous innovation SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available13

Consumer products food & beverage value chain runs SAP93% of Top 500 global CP Companies run SAP – MarketleadershipFood & BeverageIngredientsMeat industrycompaniesFood / BeverageManufacturerWholesaler /DistributorRetail CustomersCargill 8 of the Top 10 Food 10 of the Top 10Meat industryIngredientscompanies run SAPcompanies run SAP 10 of Top 10 Food Food & beveragecompanies run SAPdistribution fastest 10 of Top 10growing wholesaleBeverage companiessegment for SAPrun SAP SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available 1500 food andbeverage retailersworldwide run SAP14

SAP and Meatline by softprovidingsee some of the referencesAUSCHCHCANCHGRFL17 Companies 22 Bill. revenue 100.000 employees 155 PlantsMarketleader in Switzerland,Greece, Slowenia, Canada,Netherlands, UK, ChileSLGERGERGERGER SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available15

Customers worldwideGlobal view SAP Deutschland AG & Co.KG. All rights reserved. www.micarna.ch - Image rights are available16